Sold Out Services
A one year incubator designed to help you: fill your group program, fulfill the promise of your program AND feel good while you do it.
Is this you?
If you’re reading this right now, I bet you’ve got an amazing program, or you’ve put countless hours into developing your craft and you are on a mission to share this gift with as many people as possible.
In your mind’s eye you see thousands, or maybe millions of people who have been impacted by your work when all is said and done.
At this point, you’ve stopped wondering if you can help people because you know your clients get results. The main question you’re asking yourself is, how can I help even more people with this?
And what’s really irking you is that you put so much love and customization into helping each and every one of your clients and you have gotten so good at producing results with your private clients, that you can’t seem to wrap your head around how to scale it without burning yourself out, or without losing the effectiveness of the promise that you deliver.
Even if you have a group program, you find yourself keeping it small because you actually care about your clients and their ability to get results, not just if they can pay for your program.
This is what I call the messy middle.
And if you’re in the messy middle, you either have a one-on-one program, and you’re resisting the urge to go into a group because you don’t want to lose the effectiveness. And you can’t imagine yourself giving up your weekends off or coaching well into the evening hours because you can’t figure out how to make the shift into groups.
Or you can’t imagine scaling the group, whether it’s because you want to maintain the intimacy or you’re secretly afraid that you won’t be able to fill it or hold the space that the number of people you want to serve.
I believe you should be able to attract clients whenever you want so you can focus on your favorite part of your business…helping people and be able to do so without choosing between your mission or the lifestyle you wanted for yourself when you started the business.
And here’s what I know:
Maybe you’ve told yourself that you need a bigger email list.
Maybe you’ve told yourself, you need to be more consistent with your posting.
Maybe you’ve been chasing the “perfect strategy”.
Maybe you’ve signed up for more done-for-you services than you’d like to admit.
And you’ve done all of this because you can’t work any harder than you already are (nor do you want to).
But the reality is, all of the strategies and tactics that you’ve been chasing that promise you leads and clients are not actually a consistent method of serving more people, which is your ultimate mission.
What you really need is to understand the key pillars of a scalable and sustainable business. That will help you engage with the right people and invite them to work with you using a seamless, repeatable method so that you never again have to feel like you’re competing with other providers or that you need to convince prospects of the value of working with you.
I’ve seen a LOT in the past 7 years as a business coach and the past 12 years in online marketing. And what typically happens is, business owners from $0 to multiple 7-figures come to me with one issue, but really the problem they are experiencing is stemming from something else.
After 19 years as a physical therapist, my superpower is to find what exactly is not working or moving well and what makes something painful and fix it.
So I’ve made it my mission to teach others how to redesign their business, so they can help more of the people they love working with, make more money and have the lifestyle they want.
I understand the struggles people face when it comes to their messaging and marketing strategies, to creating offers that are aligned and sell like hotcakes, to creating launches that actually work and move a potential client to a paying client.
I understand the frustration when your message is not landing with the right people, I understand the frustration of doing a launch and not hitting your numbers. And through my personal experience and in working with hundreds of business owners over the years, I was able to curate and truly understand the key pillars that every business needs in order to be able to custom tailor a marketing system as a PART of an overall business structure that works for them.
That’s why I created the SOS Method to help heart-centered entrepreneurs create a business that allows them to serve more clients without burning out or compromising their values in the process.
This means…
Knowing exactly where your ideal clients are hanging out, and knowing what they need to hear to be interested in your offer.
Creating a program, visibility strategy and sales process that actually feels good to you and isn’t just what everybody else is doing in the industry.
This means…
Not being on social media 24/7 and hanging out in groups, if you don’t want to.
Not doing a multi day challenge if that does not feel good to you.
Not dancing and pointing on TikTok or IG, if you prefer being behind-the-scenes.
Not sliding into the DMs, sales calls, or doing 1:1, if that is not your cup of tea.
Not launching if you don’t have the desire or temperament for it.
These things are not bad, they are not wrong, they are not scams. They definitely work, but…they are not necessary to be successful in business, so might I suggest we find YOUR way?
You can and deserve to create a business full of joy and ease and I can help.
Here’s how My SOS Method works:
Phase One:
Alignment (Zone of Genius, Goal, Offer)
The point is to build a business that feels like you, not to copy someone else. So the first step is to get clear on what YOUR version of success is, YOUR zone of genius, preferences and priorities are and ensure your offer and business model are aligned with this.
- Zone of Genius
Determine the best use of your time, talents and energy and how to articulate what you do in a way that makes comparison, competition and convincing a thing of the past. - Legacy and Lifestyle Goal
Define what success actually looks like to you from income to impact as a basis to designing your dream business and lifestyle. - Mission (Offer)
Uncover your distinguishing factor. This allows us to develop your signature framework and learn how to use it to create an irresistible offer so you can package and talk about what you do in a way that positions you as the go to for your best fit clients.
Phase Two:
Engagement (Attract + Nurture)
Once we are clear on the business and lifestyle that aligns with your personal definition of success, we will amplify your engagement.
- Message
Learn how to easily create content that resonates with your favorite people so they know why it’s a no-brainer to work with you. - Platform and Content Medium
Establish and maintain a magnetic presence on your favorite platform in a way that feels most aligned to you without going live everyday, doing reels or jumping on the latest fad, if you don’t want to. - Community/Relationships/Network
Learn the art + science of networking and creating or nurturing a community to generate new leads for your services and supporters of your work.
Phase Three:
Invitation (Convert)
The final component is making the invitation and confidently moving the right people from interested to invested with integrity.
- Conversations
Learn how to think about sales in a way that increases your confidence and conversions without feeling like you have to “convince” people to pay you. - Enrollment Events
(Re)design your enrollment event so it’s fun to deliver and an easy YES for your offer. Know exactly what to look for at each phase of the process to increase your conversion rate…whether you host a webinar, challenge, workshop, masterclass, video series or summit. - Follow up/Nurture
Feel inspired to write to your list about your offer without feeling like you are bothering them and know what to talk about when you sit down to write, go live or press record.
That just addresses FILLING your program with your favorite clients.
In SOS, there’s something I teach that most singularly focused “marketing or sales programs” won’t get into.
Once you get the client, now what? Here’s where we address how to fulfill the promise of your program with topics like group dynamics, group coaching skills, how to assess client progress, adjust your container and provide customer support to make sure that you’re not only signing the right people, but delivering an epic experience for them.
I get it, there are plenty of programs out there that focus on one core component of business. But without getting that bird’s eye view, it’s very difficult to build a business that you can scale, without having to keep making huge changes to it or hire endless professionals to help you with the message, then with the offer, then with the marketing, then with your sales and then with the enrollment event.
This is a comprehensive way to equip your business with all the necessary foundations to take it to the next level without you feeling like you need to figure out all of the pieces and do all the work yourself.
You want to change the world. I want to help you thrive while you do it with client-centered, holistic business coaching.
We will focus on 3 core pillars
1
Filling your program with your favorite people
This is NOT a job. You do NOT have to work with everyone (nor should you #realtalk).
2
Fulfilling the promise of your program
There are a few different skills and systems that we need to have to do our best to ensure that our clients get results in a group setting.
3
Feeling good while you do it
Much like waiting until retirement to live your life, what is the point of going into business for yourself if you don’t learn how to create a business that supports the life you want to live? That does not sound like freedom to me. #justsaying
Answers to all of your questions about Launch Therapy
This program is for coaches who are confident in their coaching skills and are ready to make the transition from 1:1 to group coaching.
You have to have a community or audience that you have been actively marketing your coaching services to.
The best time to enroll in Sold Out Services (SOS) is 3-6 months before you plan to launch your group program.
Wonderful! We can use what worked and make it even better. The difference is that most launch specialists only know how to help you with the tactics of your launch. They do not have the knowledge, skill or capacity to help you regulate your nervous system and/or support you with the big emotions that come up during a launch so that you can think more clearly. Also, the strategies, checklists and launch plans often do not take into account your overall business and lifestyle goals.
Yes. I will literally be all up in your business. We start with a written assessment of your overall business where I get to know you and your business intimately so we can design your group based on your goals AND your desired lifestyle.
I thought it would be easier for those who have experienced my work to answer this question:
I’ve benefited from TaVona’s coaching many times…but recently in a business mastermind.
Her coaching is very succinct yet impactful. TaVona keeps you moving toward your goal in the most beautiful and artistic way. She helps you identify the issue, and then helps to get you into your unique flow. Not the flow of the person who you were before you asked the question…but the flow required to make it happen. -Sherina Hill, Professional Coach for CEOs
TaVona is calm, grounded, and infinitely kind. She is also very knowledgeable, honest and straightforward. She sees straight through to the heart of things and helps you see it too. She combines practical strategy with mindset coaching and honest to goodness caring about her clients and their success. -Renee Suzanne, Relationship Coach
You will need to block 60 minutes for the weekly coaching calls and up to 90 minutes for the seminars in addition to any time you need to use to create assets to sell and deliver your group. Let’s say 6 hours a week in total. The good news is, once you create everything the first time, you only have to make minor adjustments.
Currently, the coaching calls are at 3pm ET (US & Canada) on Thursdays and the Expert Seminars will be held at 10am ET (US & Canada) on Wednesdays. The calls are recorded and replays are made available to you after the session. You will be able submit questions for feedback and coaching and we will address them on the call if you have to miss a session, but live attendance is HIGHLY recommended to achieve full benefit from this program.
This program was designed for coaches. However consultants, experts, healers…anyone who has a group program is welcome. If you are not sure if this is for you, please send an email to [email protected] let us know what you are up to and we will help you decide.
Yes. The Facebook group will open on January 10, 2023. This is your space to connect with other high level coaches to network, collaborate and get feedback on your work.
We are here to support you. Please send your question to [email protected] and either I or a member of my team will get back to you within 24 hours Monday-Friday between 10am-6pm ET (US & Canada).